Resist: No DEI, No Dollars
- Beverly Hill
- May 3
- 3 min read

Some are too young to recall, but many remember the song "Fight the Power" by Public Enemy, produced in 1989 at the request of Spike Lee for his movie, "Do the Right Thing." The movie was about racial tensions in Brooklyn, NY, between two restaurant owners and (boombox-carrying) Radio Raheem.
A lot has changed in the 36 years since. And a lot has not. There were racial tensions then; there are racial tensions now. In fact, beyond the bank crisis that occurred during the George H.W. Bush presidency in 1989, you might say things have gotten much worse.
Today, thanks to Trump, racism is out in the open and in your face. People of color are being snatched off the streets and disappeared. Our economy is on a roller coaster ride from hell. The world is at odds with the USA to the point of isolationism.
Topping all this is the lunatic president with a cabinet full of yes men and yes women. Hardly any are qualified for the positions they hold. So America is in turmoil, and it promises to get worse.
So how do we resist the tendency to accept things as they are and ride it out like the Germans did with the Nazis?
Well, as Public Enemy said, "We have to fight the Power". Got to give us what we want. Gotta give us what we need. Our freedom of speech is freedom or death. We got to fight the powers that be."
The question is, how do we resist? How do we fight a government intent on destroying our culture, our jobs, our future? Well, as the old saying goes, "Money talks, BS walks". Instead of getting out there, signs in hand, marching with our white brothers and sisters (Trump is waiting for the minute we do so he can declare Marshall Law), we are sitting at home, fighting with our pocketbooks: no DEI, no DOLLARS. Boycotts are true for all the corporations that dropped their DEI initiatives, such as Target, Amazon, McDonald's, Walmart, etc.
America, being a capitalist nation, measures success in dollars. The swiftest way to incapacitate a Capitalist society is to knee-cap the oligarchs in the wallet.
Boycotts are an effective tool for drawing attention to discontent. The Montgomery, Alabama, bus boycott is proof that they work. Black workers, maids, laborers, etc., walked to work instead of riding in the back of buses and/or standing. Churches organized carpools to assist. It was extremely effective. After a year, the bus company had no choice but to acquiesce.
Today, retail giants like Target have been hit hard by the current national boycott: No DEI, no DOLLARS. Boycotting is how we can resist the onslaught of companies slashing DEI initiatives and firing or not promoting qualified people of color, disabled, women, and immigrants.
We, the People, can resist. We can make a change and a difference.
Following is an excerpt from a Facebook post I read today. Stanford Leigh gets to the heart of our current situation: ["I know you're exhausted. I know you're drained. Who can blame you? But this is not the time to quit. This is the time to STAND. NOW is the time to FIGHT. George Washington fought for 8 years -- EIGHT YEARS - without pay, without seeing his wife, living in the most horrid conditions, to overthrow a tyrant... WE MUST STAND together… You're tired, I get it. Me, too. But Fight Back. This is OUR Country. WE THE PEOPLE."]
FIGHT THE POWERS THAT BE!

Beverly Hill
I am the owner/designer of Queen B by Beverly Hill.
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